Like any other progressive industry where aesthetics play a significant role in the delivered product, there are web development trends that change each year. As the current year draws to a close we look at the do’s and don’ts of effective web design and the trends that prevailed during the year 2015 and will continue throughout 2016-2017.
Web Development Trends
Using Singular Divs as Block Items
Separate blocks are utilized; they can either be symmetrical or asymmetrical, their size being set in accordance with their significance or contribution to the marketing effort. Such modules can also be used on pages other than the homepage. Responsive design should be a major factor to keep in mind while selecting the ideal layout.
Single Screen Layout
Single screens that are unadorned and have the look of a television screen or a magazine-style image are also in demand. If paired with a captivating image, the results are actually quite stunning. This minimalism is the essence of modern contemporary art and provides ease of access and such clarity which is signature of a successful website.
Multiple Simultaneous Screens Layout
Or utilize a vertical divide that splits the screen in two which is the new trend for 2015. It signifies that there are two different things with equal importance and the split screen allows a choice between the two. Conversely, the business may want to promote its products on one side and provide supporting photos, media or text on the other side. A fashion brand for example may want to put its clothes on one side and the essence of design on the other side.
Big backgrounds define the theme of the site, using an interactive background with minimalist design elements in the middle and foreground is an effective design practice. The overall result should be a unique mix of diverse and engaging effects that complement each other.
Longer Scrolling Sites
To make a site more mobile friendly and achieve the story-line effect, more websites resort to implement longer scrolling sites instead of linking as means to display content. In modern website design it is becoming a much more acceptable practice as website designers implement long scrolling in about, product and homepages to elegantly display the main content. Add some slick animations and visually appealing elements to achieve the perfect scrolling effect.
Storytelling and Interactive Planning
A story-line effect that introduces your brand or gives voice to your content is an amazing feature. Pairing interaction with animation and a tasteful combination of a narrative, guarantees solid conversion rates and an effective design. One of the major aims of a flagship website is to connect with the user on a more intimate level; an effective story will humanize the brand and let you to convey the message in a more digestible dosage.
Superficial Lines and Borders (Don’t)
Studies show that using shiny plug-ins or flashy containers, headers, footers or borders can obscure the overall message of the website; this is analogous to chrome in classic car design and often used as such in web development lingo. Avoid using too much chrome, very distracting plug-ins or borders since they can distract your users from the focal point of the website.
Non-Essential Design Elements (Don’t)
De-clutter and simplify, remove all the excessive and sophisticated design components. This is the very essence of minimalism that only the most essential elements are left. Consider your website, a well functioning stock car whose performance depends on weightlessness. Cut the weight and simultaneously improve performance and aesthetic value.
Shoddy Graphics and Stock Images (Don’t)
Avoid using generic photographs and stock imagery. One size does not fit all and the most professional feature that a website designer can implement is using high grade and specialized photographs that convey a positive and humanized message. Another perk is traffic from google images if the uploaded images are aesthetically pleasing and attractive.
Fix Width Centred Layout
Websites usually use banding or width 100% design elements to implement responsive design. Previously, websites used to be fix-width and center aligned. After the responsive speed bump, this feature seems to be making a come-back as some sites opt for a max-width media query after which their content stays centered in the view-port, providing an elegant touch to the website on ultra wide resolutions.
LARGE typography emphasizes your point. (Upper case but you get the point). It remained an important factor throughout the last couple of years and features in various new websites that have few words but a radical message.
App Like Menus
Responsive Web design has progressed efficient designing towards enriching the user experience regardless of the device. Now design elements that work on mobile devices are being implemented site wide. Various websites now use app-like and responsive menus and header on their entire site. For example, either a vertical menu on the side or a hidden fly out/slide out menu that is equally effective across a multitude of resolutions.
Performance and Speed
A previous point compares efficient website design to a stock car where less is more and more is accomplished by less. A quick launching site unhindered by loading times due to excessively heavy images and flash media, has a higher impact on the visitor than a much more sophisticated site that takes forever to load. In fact, TTFB or Time to First Byte is an important factor in SEO rankings.
Note: To increase your standing in the Google SERPS; check-out the”Digital Marketing” series.
A website is the flag bearer of your company. Do not skimp on cost or settle for anything less than perfect; experiment and innovate. Or better yet, contact a professional well versed in latest trends and technologies. (Caution: You will have to prove that you are not a robot)