Choosing the perfect web design colors is an essential part of achieving Zen in web development. Having a well-balanced, aesthetic design philosophy that is prominent throughout your web design will ensure the effectiveness and user-friendliness of your website.
Formal Design Principles or the art of good design is nothing more than the scientific implementation of established design principles that are concurrent with the current market requirements. This discipline deals with all the aesthetics and modern HCI techniques in practice all around the world.
The Art of Good Design itself is a very long process to be covered in this article, however, we will be discussing the color theory as it is applicable in Web Design Trends for 2016. This is an overview of web design colors and their psychological effects on your visitors. It is also a set of tips about how you too can enhance aesthetic appeal using specific web design colors schemes and using professional tools.
Introduction to Color Theory:
Web design colors play an integral role in a person’s moods and emotions. In fact, there is a complete field of study related to colors and their effects on Human Emotions. The studies conclude that different colors induce different impressions in people and are often subconsciously associated to variable stimuli. These actual associations are in turn often related to a person’s experiences and interactions with those colors on a sub-conscious level. This results of this study are called the Color Theory.
A Point to be Noted: Strong red colors have been shown to raise the blood pressure while a blue color is known to bring a calming effect. However, it is a common misconception that a single color scheme can appeal or effect all people in the same way. Unfortunately, that is just not possible. Colors stimulate different people in different ways. Impressions vary on the basis of gender, age, location and circumstance.
Color Theory covers a very wide scope of studies, however, at the very grassroots level, it can be defined as the interaction of colors through three simple schematic formations; complementation, contrasting and vibrancy.
The three techniques used to form a Color Schematic are the very gist of the Color Theory:
Filling the edgy parts of one color using the edgy parts of another color. The complementation method refers to the concatenation of two complementary colors that lie on opposite sides of the color spectrum.
With complementary colors that lie at the opposite sides of the hue spectrum, people are led to relate to both the sides of the spectrum and find a happy medium where the eye can reside in. Somewhere, between both the extremes, the eye finds a restful place. There are two subcategories of Complementation; the Triadic and Compound color Schemes. Once you can harness the intricacies of Color Complementation, creating effective Color Schematics; finalizing web design colors layout becomes a lot becomes easier.
Using contrasts in your web design elements reduces eyestrain and focuses the user’s attention by essentially dividing the elements on a page in two portions or highlighting a certain element superposed on the other.
Color Contrasting is usually the go-to method when you have two objects and one of which needs to be superimposed on the other through the effective use of web design colors. Contrasting involves using two shades from two different contrast locations.
Contrast colors to make a text more readable and or fill up excessive white space. It can be used in designing small spaces on the website to make small text legible. Web Design professionals can also draw attention to the important elements of their web page using contrast elements.
Vibrant, resonant shades determine the emotion of your finalized product. Bright colors energize the user as a part of your marketing stratagem, energized visitors are more likely to have the desired emotional response. On the other hand, darker shades allow the user to relax and experience your main content. Check out Tenant find (Your Online Letting Agents) who use a contrasting combination of a white body, orange buttons, and a black header.
Formulating the Right Web Design Colors Combination
The most frequently used color scheme templates are; triadic, compound and analogous.
Three Color Scheme
The triadic scheme comprises of three shades that are located on the opposite sides of the color spectrum. These three shades are equidistant from each other if you start by plotting a base on the color wheel and drawing an equilateral triangle (a triangle with 60° angles) with one angle on this base color. The other two angles will point to the two colors that you can use to make a triadic color scheme.
Four Color Scheme
In the Compound color Scheme involves two complementary colors and their combination. This feature allows more freedom for the designers while letting them choose from predefined color schematic combinations.
Matching Color Scheme
Analogous schemes involve careful selection of colors from the same area from the location in the color spectrum. A differentiation factor is a vibrancy and contrast. Two or three shades are used for the whole website layout.
Using Web Design Colors Effectively:
Balance DARK PASTELS on GREY TONED Backgrounds
Give a facelift to the basic gray! Balance your pastel shades to make them more inviting to the readers. Basic gray, when blended with vibrant pastels, makes for a great contrast to induce a playful and engaging atmosphere. This goes exceptionally well with flat design since gray serves as a harmonizing color, making your site look practical yet stylish to navigate around.
Use a SINGLE COLOR with NUMEROUS SHADES
Web Designers are redefining the concept of minimalism by adding design limitations such as monochromatic Colors. For example the use of greens, grays or blues and highlighting them with black, white or both to produce intriguing design motifs. Monochromatic design brings a clean, airy and vibrant feel to the website.
Get Started with COLOR BLOCKING
Color blocking is not that new of a concept in the aesthetics industry, however, its usage for defining a website’s functionality is relatively new. A primary aim is to prevent dizzying assortments of color schemes and make a design look clean and simple. Color blocking uses an assortment of Colors in a single application. Color blocks along with contrasting Colors serve as site categories and sections, calls or action or as a navigation menu. The blocks can be of any element and shape.
Try Merging NEONS with UPBEAT colors
Neon is the latest web design texture that looks brilliant on screen. It is one of the most important Colors of the 80s that has been revived to incorporate into different kinds of design. Neon if it is mixed with complementary Shades, can make your site stand out of the crowd.
Pick up colors inspired by NATURE
GREEN is popularly known as a ‘rejuvenating color’. It offers a sense of precision to the website. Whether you are using green as an elementary color, a main background, contrasting color or a highlight; all green hues add a refreshing feel to any site. As a matter of fact, all Earthly Shades make your Business website design more dramatic and enhance Conversion Efficiency in Google Analytics Metrics. Aesthetically, it makes your website design pop!
Remember, besides grass green; there are limited shades from skin tone brown and sunlight yellow to choose from.
Add a pinch of EDGINESS to DUSKY Shades
Ideally, dark Colors are not quite successful in web designing. They make reading something difficult against a dark background. However, in this year’s Development trends, Contrasting has made its influence felt in the industry. Dark Colors like brown, black, dark blue or dark gray are used in the center of any site to grab the viewer’s attention towards the content. If dark Colors are used to evoke sophistication and luxury, it is also used to add edginess to a design by using different design techniques.
Tools for Easy Color Selection
There are a few tools that can expedite the color combination formulation. They are free. And will help you increase your understanding of the color theory. All the while letting your creative graphic design side run wild.
Summary and Closing Statement:
Choosing effective web design colors is an essential chore. Without which you risk seeming non-professional in regards to the art of effective visual design and User Experience Development.
So there you have it, different schematics you can develop with the color theory. We hope that they prove to be useful in adding value to your web design project and improve visual appeal. However, keep in mind, that it is a highly scientific theory that provides abstract suggestions. The final decision that leads to the best results; is the designer’s own creative choices, free of any certain design theory and that which can be bound by principle.